#Evergreen app snap how to#
Soon enough, we got to #1 for the word “Wallaroo” and letting us tell all our prospective clients that we knew how to do SEO. We also wanted it to have a word in it that got a lot of monthly searches that we felt we could rank for fairly quickly. When we formed our company in 2012, we wanted a name that was unique, fun, and brand-able. The second half will teach you how to do it for your company. Through our evergreen content strategy we’ve grown our traffic over 1,800% in 14 months. The first half of this article will show you how we did it.
#Evergreen app snap driver#
We’re having a blast on Snapchat, producing new stories every day.SEO Has Been The Single Largest Driver of Business Since Our Inception – Let Us Show You How We Do It Offer them exclusive footage or offers not available elsewhere, like behind-the-scenes peeks into your business, access to live events, the first look at a product, or incentives like coupons, promo codes, or giveaways. At the same time, don’t give everything away-you want fans to have a reason to go to Snapchat. It’s hard for people to discover your Snapchat, so make sure to promote your content on your other social media properties.
Unfortunately, whenever you post anything saved to Memories, even if you saved it just 30 seconds ago, it appears with a cloudy border that says “Uploaded from Memories.” The border is visually interruptive when used alongside normal Snaps and removes the “fleeting moment” feeling of Snapchat, so try to steer clear of Memories and keep your photography live.ĩ. Snapchat introduced the Memories feature so that people could save their favorite Snaps, putting off editing and posting for later.
People are listening, so take advantage of it with narration, sound effects, or music, or at least make sure there’s nothing really annoying in the background.Ĩ. Two-thirds of Snapchat videos are watched with sound, in contrast to most videos on other social media platforms. Use sound (and pay attention to what people can hear in the background). Just know that a Snapchat Story won’t give you a continuous narrative flow, and work the pauses between each Snap into the storyline.Ħ. Don’t be afraid if it looks messy-brands aren’t producing perfectly edited videos in Snapchat…and that’s kind of the point.ĥ. These are the fun differentiators that make Snapchat feel like Snapchat, so take advantage of them. Snapchat allows you to draw, add stickers, use lenses and filters, and add captions. Incorporate the built-in features in Snapchat. Give them the general idea to convey and let ’em go-it sounds much more natural.Ĥ. Snapchat is all about being in the moment, and that includes allowing your narrators or on-camera talent to ad-lib. Don’t write video scripts that require narration. Keep shooting your pictures and videos vertically.ģ. Yes, Snapchat has horizontal capabilities, but it’s annoying to have to turn your phone (especially in the middle of a Story) to get the right view. That way, they’ll know you posted a Story, will watch it if they’re interested, and will never have to watch the same content twice.Ģ. Our solution: Send individuals a teaser that directs them to your Story to see more. But here’s the important thing to remember: If they do watch your Story, then you’re making them see the same Snaps twice, which wastes their time. After all, you want individuals to see your Story content, but you’re not sure they’ll see it. Don’t post the same Snaps to your Snapchat Story that you send to people individually-tease your Story instead. There’s great advice out there already for brands beginning on Snapchat-but hardly any tips about what to actually do once you’ve learned the basics and are standing there with your phone.ġ. Since launching the GLG Snapchat (add us: glg_seattle), we’ve picked up a few tips for creating and publicizing organic content that we haven’t seen posted anywhere else. A whopping 70 percent are Millennials, making the mobile app a great way to build brand affinity and promote engagement with the under-35 demographic.
Snapchat is huge these days, with more than 150 million users-that’s more users than Twitter has. “If it wasn’t on Snapchat, it never happened.” -Millennial motto
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